DEEP ANALYSE OF THE POINT OF SALE, GOING THROUGH

MERCHANDISING STRATEGY:
¬ Analyse Customer flow

¬ Identify best use of store layout
¬ Clarify product range/merchandising

RETAIL STRATEGY:
¬  Brand identity

¬  Instore communication
¬  Customer experience
¬  Cross chanel media:customer experience from web to store and consistancy of the offer

WHAT FOR?
To increase sales and repeated visits!