Studies have shown that the image of the Leonidas brand has lost authenticity and carftmanship.
The Leonidas brand was perceived as not very authentic or traditional. Nor was it seen as very modern. It did not display the products very well, which, in turn, did not encourage customers to try them.
The brand was not attracting many new customers. Customers average age was getting older. It was time to create an image that is both modern and traditionnal and one that radiates experience and carftmanship to differenciate themselves from FMCG brands, their direct competitors.
The new layout set up has won over customers. +30% of sales.
It has a very positive impact on the atmosphere, and is truly welcoming. It creates a sense of authenticity and modernity. It even improves the perception of the service provided.
The presentation of the products appeals to the customers and makes them want to try Leonidas products.
The new architectural design attracts more customers. Furthermore, most of them intend to shop more frequently at Leonidas.